Beyond Today

The challenge was coming up with a creative campaign that was based around an event named by the client: Beyond Today, Solutions for Tomorrow. The name could have driven the creative to be quite ordinary, but we love a good challenge. The easy part, admittedly, was finding the perfect stock photography to work with the campaign. We chose a series of "in the kitchen" style images, to really connect with the heart of the foodservice industry: cooking. The fun part was coming up with headlines that related cooking to running a business. The campaign included teasers, invitations, brochures and a website. In the end, the work worked. Agency: Inprint. My role: Art Direction, Design & Illustration.