Botetourt Wine Trail

As part of the Botetourt Tourism branding initiative, a trio of local wineries teamed together, under the lead of the tourism director, to form The Wine Trail of Botetourt County. Building off of the materials we created for the tourism initiative, the Wine Trail campaign was born. In this case, "One Inch Miles of Refined Pleasure." The campaign consisted of a logo, brochure, website and a :90 spot created exclusively for YouTube and social networks. Agency: Inprint. My role: Art Direction & Design.