The Upper James Water Trail

Virginia is for Lovers, of course. And for people who love the outdoors. One of its greatest treasures is the James River. It flows into the Chesapeake Bay and begins at the northern tip of Botetourt County, which is where our campaign begins. We partnered with Botetourt County and a preservation committee to brand the Upper James, with the goal of promoting recreation and preservation on the river. The centerpiece of the campaign is the website, featuring exclusive photography, interactive maps and social media integration. Agency: Inprint. My role: Art Direction & Design.