Goodwill Annual ’07

For Goodwill's second installment of annual reports with us, we built off of the theme of Transformation. The company has always been known for its thrift stores, but more recently it's been expanding its largely overlooked but widely successful public outreach programs and facilities. It was time to show the public how much a part of the community Goodwill is, transforming itself as well as individuals' lives everywhere. It was somewhat expected to use butterflies as a metaphor for transformation, but through intricate illustration and clever photo-illustration, we tied it all together. Agency: Inprint. My role: Art Direction, Design & Illustration.