Jarrett Electric

Jarrett Electric has been a big player in Virginia’s electrical contracting industry for over 70 years. This was a blessing and a curse. It's longevity proved them to be reputable, trustworthy, strong and reliable. But after 70 years, they were not recognized as cutting-edge or innovative. Rebuilding their brand from the ground up, we combined a modern identity with an honest message: "It's the way we're wired." The campaign consisted of everything: logo, website, stationery, vehicle graphics, uniforms, ad campaign, and most important: throughly researched brand positioning. Agency: Inprint. My role: Art Direction & Design.