Startup pace.
Adobe scale.

I joined a scrappy, fast-moving team inside Adobe and helped turn that startup energy into a connected creativity platform for individuals, teams, and enterprises.

Adobe Express AI Assistant prompt surrounded by examples of generated and edited creative work. — Adobe Express AI Assistant turns natural-language direction into editable creative work.

100M+Creative freemium monthly active users across Adobe, including Express.

150%+Year-over-year growth in Adobe AI-first ARR as Express expanded its AI capabilities.

1 → 14A multidisciplinary design organization built around the journey.

The story

A product transformation, and a leadership one.

My first mandate was collaboration. The work expanded into core product experiences, Home, onboarding, guidance, search, enterprise, education, information architecture, brands, and monetization.

I built the team and the systems around the work while helping Express move from a collection of creation tools toward a connected platform that people could begin quickly and organizations could trust.

What I led

Turning ambition into a product people could use.

Product systems

Connect the journey.

Linked creation, collaboration, discovery, and brand workflows across the Express experience.

Organization

Build the team.

Grew a distributed design team from one person to fourteen, with clearer partnerships and operating rhythms.

Business value

Make growth useful.

Connected better creative outcomes to activation, retention, enterprise growth, and monetization.

At the edge

We built the foundation for an AI-powered, on-brand creativity platform, and we are extending it now, connecting creative intent, brand intelligence, and human judgment from the first prompt to finished work.

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Startup pace.Adobe scale.