Connect the journey.
Linked creation, collaboration, discovery, and brand workflows across the Express experience.
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Adobe.From Spark
Adobe Express / 2021 to today
From Spark
to scale.
I joined as Spark became Adobe Express and helped shape a ground-up rebuild into a connected creativity platform for individuals, teams, and enterprises.
8M → 70M+Monthly active users as Express grew from a fast creation tool into a global creativity platform.
1 → 14A globally distributed design organization built to grow with the product and its ambition.
76% / 86%Brands retention for individual and enterprise users.
The story
A product transformation, and a leadership one.
My first mandate was collaboration. The work expanded into core product experiences, Home, onboarding, guidance, search, enterprise, education, information architecture, brands, and monetization.
I built the team and the systems around the work while helping Express move from a collection of creation tools toward a connected platform that people could begin quickly and organizations could trust.
Where it beganSpark
→Fast, focused creation tools with an opportunity to become much more.
What it becameExpress
A connected creativity platform built for individuals, teams, and enterprises.
What I led
Turning ambition into a product people could use.
Build the team.
Grew a distributed design team from one person to fourteen, with clearer partnerships and operating rhythms.
Make growth useful.
Connected better creative outcomes to activation, retention, enterprise growth, and monetization.
Selected impact
Home click-through grew from 34% to 76%, with a 200% increase in speed from arrival to creation.
Private case study
The full story is
behind the work.
The detailed story includes product decisions, team evolution, internal process, and selected artifacts shared privately.
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