I’m Brad Soroka (sah-row-kah). Product designer, strategist, and writer living in San Diego. Currently UX Design Lead at ServiceNow. Formerly UX Design Manager at Telepathy.Practicing design thinking, agile, and lean methodologies, I solve complex problems for startup, technology, and enterprise companies. A minimalist to the core, I am always working to remove friction — in design and in life — to make space for peace, calm, ease of use, and delight. When I’m not designing, I enjoy my family, sunshine, travel, yoga, running, trying to surf, playing ukulele, meditation, and mindfulness.
Research • Strategy • Personas • User Stories & Flows • Information Architecture • Wireframes & Prototypes • Design Direction • Visual Design • Product Design • Team Leadership • Individual Management • Design Sprints • Workshops
A few notable brands I've helped
Working with Brad has been both illuminating and just a blast, with a process that often appears effortless, and a fantastic ability to uncover and explore design options one might not have considered before.
Edward Ludvigsen | Co-founder of Slyde.fm, Creative Director